As software, cloud services and AI tools continue to change how businesses operate, the people who can successfully explain, position and sell these tools are in high demand.
Here at Apache Associates our team are seeing constant demand from clients across London and Hertfordshire for skilled IT sales professionals. In this article, we will guide you through the jobs and salaries in the 2026 market and what candidates and employers need to know.
Why IT Sales Are Increasing
As businesses continue to invest in cloud platforms, cybersecurity, SaaS products and AI tools, the need for confident, technically literate sales professionals has grown too.
Selling technology is about understanding customer challenges, translating technical detail into business value and building long term customer relationships. This change has moved salaries upward and made experienced IT sales talent harder to find. This has given jobseekers strong negotiating power and employers a real incentive to act quickly on good candidates.
In Demand Roles & Indicative Salaries
Based on what vacancies we are placing across our network, here are some of the roles seeing the most steady demand (figures below are approximate UK ranges and will vary by location, sector and experience):
Business Development Manager (BDM)
A Business Development Manager creates new business and builds a sales pipeline. Typical salary range: £35,000-£55,000 basic, often with OTE up to £80,000+.
SaaS Account Executive
A SaaS Account Executive manages the full sales cycle for software products, from demo to close. Typical salary: £40,000-£65,000 basic, OTE £80,000–£120,000.
Sales Engineer/Solutions Consultant
Sales Engineers, also known as Solutions Consultants bring together technical and commercial teams to support complicated sales with product expertise. Typical salary: £45,000-£70,000.
Channel/Partner Sales Manager
Sales Managers build and manage relationships with resellers and technology partners. Typical salary: £45,000-£65,000 plus bonus.
IT Sales Director
An IT Sales Director leads sales strategy and teams at a senior level. Typical salary: £70,000–£100,000+, with substantial OTE potential.
What Are Employers Looking For?
As well as a track record of hitting sales targets, employers increasingly want candidates who have commercial instinct and genuine technical curiosity. Common requirements include:
- A solid understanding of SaaS, cloud or cybersecurity products (or willingness to learn)
- Strong consultative selling & relationship building skills
- Comfortable with CRM systems & data sales reporting
- Resilience & adaptability in a fast moving, competitive market
- For senior roles - proven experience building or scaling a sales team
How Apache Associates Can Help
Whether you are a business looking to improve your sales team or a candidate ready for a new challenge, we take the time to understand what matters to you. Our clients trust us to find candidates who fit their culture as well as their targets and our candidates trust us to represent their skills and ambitions honestly.
Get in touch with the Apache Associates team and let's find the right fit together. We'd love to hear from you.